The benefits

The benefits

Customer confidence and better business

Based on a recent survey of people living with food allergies and intolerances in the UK, conducted by the FSA and Allergy UK, 59% reported that they prefer to go the same places when eating out or ordering food and 55% reported always researched the menu online before going to a new or unfamiliar place. If your food business have a clear understanding of food allergies and allergens, and always keep consumers well informed, customers with allergies would be much more likely to visit your business than the ones that are less well prepared.

Business reputation and financial damage

Insufficient labelling and/or wrong allergen information will usually result in costly consequences to a food business, such as

  • Negative publicity and drop of hygiene rating
  • Product recall
  • Improvement notice issued by local authority
  • Fines
  • Business closure
  • Loss of life by severe reaction
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